Delta Air Lines
Touch the Future of Travel
2013-2014
SAPIENT RAZORFISH
TYPE
Touchscreen
ROLE
Art Direction & Experience Design
How do you attract attention and engagement in a busy VIP lounge environment while highlighting the Delta Air Lines digital brand? I led the design and art direction of this touchscreen experience that was installed in Madison Square Garden and select SkyClubs to inspire prospective adventurers.
Ideal Vignettes
The dimensional interactive destination scenes were designed to take inspiration from vintage travel postcards. Each scene is a carefully constructed composite with fine tuned color matching to camoflage the patchwork of stock imagery.
CREDITS
Technology Leadership: Steve Dawson
Design Leadership: Toby Past & Mike Boutte
Content Strategy & Copywriting: Martha Dixon
RECOGNITION
2012 Cannes Award Submission
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