Delta Air Lines
Touch the Future of Travel

2011

SAPIENT RAZORFISH

TYPE
Touchscreen

ROLE
Art Direction & Experience Design

How do you attract attention and engagement in a busy VIP lounge environment while highlighting the Delta Air Lines digital brand? I lead the design and art direction of this touchscreen experience that was installed in Madison Square Garden and select SkyClubs to inspire prospective adventurers.

Ideal Vignettes

The dimensional interactive destination scenes were designed to take inspiration from vintage travel postcards. Each scene is a carefully constructed composite with fine tuned color matching to camoflage the patchwork of stock imagery.

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CREDITS
Technology Leadership: Steve Dawson
Design Leadership: Toby Past & Mike Boutte
Content Strategy & Copywriting: Martha Dixon

RECOGNITION
2012 Cannes Award Submission

Selected Work

Mercedes-BenzDealership Immersive

Protected: E-CommerceDesign & Customer Research

Protected: Digital ProductWeb App / IOS / Android

T-MobileSignature Stores

CosmosAugmented Reality Data Visualization

NRF RZRshopRetail Experience