Mercedes vehicles are front and center in the experience to facilitate web based conversations between dealers and customers. Web content for vehicle details open at an ergonomic width on screen to keep all selectable content within reach.
Discover Mercedes-Benz is the content showcase of the experience. Eight categories are features: AMG, Design, Environment, Innovation, Lifestyle, Ownership, Performance and Safety. Interaction is intuitive tapping and dragging along the infinite canvas.
The program has been activated across the fleet of Mercedes-Benz dealerships in the US and Canada — approximately 350 locations in total. For the Canadian audiences, the experience content was translated to be dual language. The Immersive touchscreen has also been extended to be featured at pop-up store locations, brand events and major auto-shows across North America.