NRF RZRshop
2013
RAZORFISH
TYPE
Touchscreen Experience
Collateral & Environmental Graphics
ROLE
Art Direction
Content Strategy
For the 2014 NRF Convention and Expo, our team built a highly interactive, surf & sand inspired retail experience. Inside a uniquely portable container, RZRShop creates big moments in a nimble footprint. My contributions included design and content development for the Surfshop touchscreen experience and collateral graphics.
CREDITS
Design Leadership: Luke Hamilton, Wade Forst & Christopher Wood
Tech Leadership: Steve Dawson
Design: Jamie Despres, Lucious Smith, Sebastian Bettencourt, Dung Tien Le & James Kowalski
Technology: Wells Caughey, Joel Johnson, Nate Turley, Ed Kahler, James Ashley, Alan Shimoide, Corey Schuman & Martin Rojas
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