NRF RZRshop

2013

RAZORFISH

TYPE
Touchscreen Experience
Collateral & Environmental Graphics

ROLE
Art Direction
Content Strategy

For the 2014 NRF Convention and Expo, our team built a highly interactive, surf & sand inspired retail experience. Inside a uniquely portable container, RZRShop creates big moments in a nimble footprint. My contributions included design and content development for the Surfshop touchscreen experience and collateral graphics.

CREDITS
Design Leadership: Luke Hamilton, Wade Forst & Christopher Wood
Tech Leadership: Steve Dawson
Design: Jamie Despres, Lucious Smith, Sebastian Bettencourt, Dung Tien Le & James Kowalski
Technology: Wells Caughey, Joel Johnson, Nate Turley, Ed Kahler, James Ashley, Alan Shimoide, Corey Schuman & Martin Rojas