T-Mobile Signature Stores

NEW YORK CITY / CHICAGO / MIAMI /
SANTA MONICA / LAS VEGAS

2015 — 2018

SAPIENT RAZORFISH

TYPE
Touchscreens

ROLE
Art Direction & Experience Design

T-Mobile signature stores drive exploration, education, brand loyalty and conversion through an immersive retail experience. As part of a bi-coastal team from Atlanta, San Francisco & Seattle. I supported design for five T-Mobile flagship stores with a focus on touchscreen activations.

Unlimited Selfie Touchscreen Experience