T-Mobile Signature Stores
NEW YORK CITY / CHICAGO / MIAMI /
SANTA MONICA / LAS VEGAS
2015 — 2018
SAPIENT RAZORFISH
TYPE
Touchscreens
ROLE
Art Direction & Experience Design
T-Mobile signature stores drive exploration, education, brand loyalty and conversion through an immersive retail experience. As part of a bi-coastal team from Atlanta, San Francisco & Seattle. I supported design for five T-Mobile flagship stores with a focus on touchscreen activations.
Unlimited Selfie Touchscreen Experience
RECOGNITION
2019 Digital Signage Awards: Winner Large Retail
2018 W3 Awards: Gold in General Marketing / Experiential Category
2018 Shop Awards: Storefront Award
2017 DSE APEX Awards: Gold in Retail + Best in Show
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